TL;DR: AI search is transforming how people find information online. If you're not included in tools like ChatGPT, Claude, or Grok, you're not part of the conversation. Let's break down four real-world examples of brands actively appearing in AI search—and how your business can do the same.
First things first—this isn't just SEO. Traditional SEO focuses on search snippets—search results you scroll through. But AI search, through tools like Claude, Grok, and ChatGPT, skips the scrolling. It gives recommendations. If you're not part of that answer, you're invisible.
Think about how people search now:
“Who's the best business coach in Sydney?” “Show me top examples of customer experience design.” “Best platforms for AI-enhanced analytics?”
These aren't keywords. They're prompts. And AI tools reply with curated answers—often linking directly to a handful of credible sources. Your goal? Be that trusted source.
Here's the process we use at SignalHerd.com, powered by One Orange Cow:
A Team Kitchens doubled organic traffic and achieved #1 rankings in five suburbs using this framework. They're now referred to in AI-generated summaries in Claude.
If your brand isn't showing up in AI tools, you're already behind. But with the right structure, signal frameworks, and execution, you can change that.
Ready to Rank in AI?:
Book a strategy call and let's build your AI visibility together.